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The case in pills
With this case you will learn...
- How to approach influencer marketing in a price competitive, low differentiation market.
- how a FMCG brand can develop a scaleable, in-house influencer marketing program.
- A plug and play methodology to help you structure your influencer program key activities.
- A framework to create a more efficient workflow from influencer discovery to retention.
- How to test new influencer collaborations efficiently and effectively.
- How to keep top performing influencers engaged with your brand.
Make Influence provided us with the most critical tools to turn influencer marketing in a hyper-effective alternative to social media ads to drive conversions while growing awareness of our brand. Make Influence allows you to go super granular into which collaborations and pieces of content create results, so that you can keep on optimizing your program and grow your ROI like any other modern push marketing channel.
If taken seriously and with a data driven approach, doing influencer marketing with Make Influence can really change the sort of your business.
Anders Nielsen - Co-founder at Musclehouse.dk