---
title: Customer Case - Discover how to develop a 8.8x ROI influencer program.
description: Discover how a small FMCG multibrand retailer has built a 30k clicks a month, 8.8x ROI influencer program with Make Influence Flywheel framework.
image: https://lp.makeinfluence.com/hubfs/case_mockup.png
---

[![Group 63562917 (1)](https://lp.makeinfluence.com/hubfs/Group%2063562917%20(1).svg)](https://www.makeinfluence.com/en/)

### The winning formula to build a scaleable influencer program with Make Influence.

Discover how a small FMCG multibrand retailer has built a 30k clicks a month, 8.8x ROI influencer program with Make Influence Flywheel framework.

Download the case now!

![MusclehouseCase2](https://lp.makeinfluence.com/hs-fs/hubfs/MusclehouseCase2.png?width=728&height=817&name=MusclehouseCase2.png "MusclehouseCase2")

![](https://lp.makeinfluence.com/hubfs/WEBSITE/Website%20Icons/search.svg) The case in pills

# With this case you will learn...

- How to approach influencer marketing in a price competitive, low differentiation market. 
- how a FMCG brand can develop a scaleable, in-house influencer marketing program. 
- A plug and play methodology to help you structure your influencer program key activities. 
- A framework to create a more efficient workflow from influencer discovery to retention. 
- How to test new influencer collaborations efficiently and effectively. 
- How to keep top performing influencers engaged with your brand. 

[Get business case](https://lp.makeinfluence.com/en/lp/business/gated-content/musclehouse-customer-case#bottom-signup)

![contentstable](https://lp.makeinfluence.com/hs-fs/hubfs/contentstable.jpg?width=360&height=432&name=contentstable.jpg)

![image 22](https://lp.makeinfluence.com/hubfs/image%2022.png)

*Make Influence provided us with the most critical tools to turn influencer marketing in a hyper-effective alternative to social media ads to drive conversions while growing awareness of our brand. Make Influence allows you to go super granular into which collaborations and pieces of content create results, so that you can keep on optimizing your program and grow your ROI like any other modern push marketing channel.  
If taken seriously and with a data driven approach, doing influencer marketing with Make Influence can really change the sort of your business.*

**Anders Nielsen** - Co-founder at Musclehouse.dk

### Curious for More?

Download the full customer case and learn how Musclehouse scaled their influencer marketing program over 100 monthly influencer collaborations with an 8.8x ROI. 

## Want to learn more about how Make Influence?

[Get in touch here ![](https://lp.makeinfluence.com/hubfs/Make%20Influence%20OCT%202020/Images/right-Arrow.svg)](https://www.makeinfluence.com/en/book-a-demo-make-with-makeinfluence)

Maybe you have seen us in:

[![Influencer marketing hub](https://lp.makeinfluence.com/hubfs/logo-imh-grey.webp)](https://influencermarketinghub.com/dk/influencer-marketing-bureauer/)

[![finans](https://lp.makeinfluence.com/hubfs/finans.png)](https://finans.dk/indsigt/ECE12350859/nyt-techfirma-skiller-den-danske-branche-hvad-kan-influencerne-levere-paa-bundlinjen/?ctxref=ext)

[![logo-markedsfoering](https://lp.makeinfluence.com/hubfs/logo-markedsfoering.png)](https://markedsforing.dk/artikler/nyheder/startup-vil-tage-magten-fra-influencer-bureauer/)

[![Dagbladet_Børsen_logo_(2011).svg](https://lp.makeinfluence.com/hubfs/Dagbladet_B%C3%B8rsen_logo_(2011).svg.png)](https://borsen.dk/nyheder/opinion/kaere-influencerbranche-hvem-repraesenterer-i-egentlig)

###### For businesses

- [How does it work?](https://www.makeinfluence.com/en/business/how-it-works)
- [Prices](https://www.makeinfluence.com/en/business/pricing)
- [Why Make Influence?](https://www.makeinfluence.com/en/business/how-it-works)
- [Terms of Trade](https://www.makeinfluence.com/en/influencer/terms-and-conditions)
- [Privacy Policy](https://www.makeinfluence.com/en/privacy-policy)
- [Create An Account](https://app.makeinfluence.com/business-signup)
- [Log In](https://app.makeinfluence.com/login)

###### For influencers

- [How Does It Work?](https://www.makeinfluence.com/en/influencer/how-it-works)
- [Why Make Influence?](https://www.makeinfluence.com/en/influencer/how-it-works)
- [Tracking](https://www.makeinfluence.com/en/tracking)
- [Privacy Policy](https://www.makeinfluence.com/en/privacy-policy#ppinfluencers) 
    - [Terms & Conditions](https://www.makeinfluence.com/en/influencer/terms-and-conditions)
- [Opret konto](https://app.makeinfluence.com/influencer-signup)
- [Log Ind](https://app.makeinfluence.com/login)

###### About us

- [About Us](https://www.makeinfluence.com/en/about-us)
- [Jobs](https://jobs.custimy.io/)
- [CSR](https://www.makeinfluence.com/en/about-us)
- [FAQ](https://www.makeinfluence.com/en/faq)

###### Resources

- [Blog](https://7733342.hs-sites.com/en/blog)
- [What Is Influencer Marketing?](https://www.makeinfluence.com/en/what-is-influencer-marketing-and-why-should-you-use-it)
- [Entrepreneurship](https://www.makeinfluence.com/en/entrepreneurship-seven-good-advice-for-your-success)
- [Marketing](https://www.makeinfluence.com/en/marketing-everything-you-need-to-know-as-influencer-and-company)
- [Branding](https://www.makeinfluence.com/en/the-ultimate-branding-guide)

**Make Influence ApS**

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CVR: 40061320  
1456 København K

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